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门头招牌发光字设计效果与6点紧相连?

所属分类:新闻资讯 发布时间:2020-08-13 来源:http://www.jnfaguangzi.com/ 浏览量:

  红晨广告的设计师表示:发光字招牌的设计很重要,不同的场合和效果要求对应不同种类的发光字招牌。发光字招牌的造型、位置、光照、内容、颜色、字体等等都是设计中需要考虑的关键因素。
  The designer of Hongchen advertising said: the design of luminous signboards is very important. Different occasions and effects require different types of luminous signs. The shape, location, lighting, content, color, font and so on are the key factors that need to be considered in the design.
  在这个看脸的时代,一个好看的门头招牌无疑能够大大吸引顾客的目光,如同人群中气质美女般吸引人。发光字招牌,外观精美、色彩丰富、发光均匀,能够大大提升店铺的“颜值”,让人一眼难忘。那么,怎么设计发光字门头招牌好看?。
  In this age of looking at faces, a good-looking signboard can undoubtedly greatly attract the attention of customers, as attractive as the temperament beauty in the crowd. The luminous signboard, with beautiful appearance, rich colors and even illumination, can greatly enhance the "beauty" of the shop, which is unforgettable at a glance. So, how to design the luminous character signboard?.
  1、发光字招牌的造型:
  1. The shape of luminous signboard:
  招牌造型的好与不好很重要,别出心裁的招牌造型更能吸引消费者。
  It's very important to have a good or bad sign shape. The unique sign shape can attract more consumers.
  2、发光字招牌的位置:
  2. Location of luminous signs:
  一般情况下,店铺招牌的位置有三种情况。
  Generally speaking, there are three kinds of locations of shop signs.
  (1):平行放置。店铺招牌设置在店面正上方的平行位置。
  (1) : parallel placement. The shop signs are set in the parallel position directly above the store.
  (2):垂直放置。有时候店铺的招牌与店面垂直而立于侧面。
  (2) : vertical placement. Sometimes the sign of the shop is vertical to the storefront and standing on the side.
  (3):纵横放置。也有的悬挂在零售店正面与侧面墙上。如果零售店处于交叉路口,尽量每侧上方均应安置有招牌,使来自不同方向的行人均能从远处看到。我们还经常可看到零售店的招牌被设计成两面或三面的,也是便于不同方向迎面而来的路人看到。
  (3) : vertically and horizontally. Others hang on the front and side walls of retail stores. If the retail store is at an intersection, signs should be placed on each side as far as possible, so that pedestrians from different directions can see from a distance. We can often see that the signboards of retail stores are designed to be two or three sides, which is also convenient for passers-by from different directions to see.
  3、招牌的光照:
  3. Sign illumination:
  发光字招牌的光照效果在晚间既可以增加店铺的可见度,还可以给广告招牌制造不同的光照效果,给场面制造热闹和欢快的气氛。例如采用led霓虹灯和日光灯招牌可设计成各种形状,采用多种颜色。灯光巧妙的变换和闪烁能产生一种动态的感觉,比起一成不变的静态灯光来说,这种灯光能活跃气氛,更富有吸引力。
  The lighting effect of luminous signboards can not only increase the visibility of shops at night, but also create different lighting effects for advertising signboards to create a lively and cheerful atmosphere for the scene. For example, led neon and fluorescent signs can be designed into various shapes and colors. The ingenious transformation and flicker of light can produce a dynamic feeling. Compared with the static light, this kind of light can activate the atmosphere and be more attractive.
              济南形象墙发光字
  4、发光字招牌的内容设计:
  4. The content design of luminous signs:
  内容设计应做到简洁突出。简明扼要的招牌,不但令消费者过目不忘,还能达到良好的交流目的。为达到有效的传达效果,招牌上字的大小应适度,要考虑中远距离的传达效果,使其具有良好的可视性和传播效果。比如,如果你的卖场在车流量大的街道或者公路旁,建议把店招字体做到大,内容尽量单纯,方便开车的顾客在较快的行驶速度下也能看清。
  The content design should be concise and prominent. The concise signboard can not only make consumers remember, but also achieve the purpose of good communication. In order to achieve effective communication effect, the size of the words on the signboard should be appropriate, and the communication effect of medium and long distance should be considered to make it have good visibility and communication effect. For example, if your store is near a street or road with a large traffic flow, it is recommended to make the font of the store sign large and the content as simple as possible, so that customers who drive can see it clearly at a faster driving speed.
  5、招牌颜色设计:
  5. Sign color design:
  在设计招牌的时候要注意在形式、用料、构图、造型等方面要带给消费者良好的心理感受外,还要注意招牌的色彩选择,消费者往往对事物的先的识别是色彩,色彩能别具一格会对消费者产生很强的吸引力。而当把这种设计一致推广到各个连锁分店时,更会使消费者产生认同感,从而有利于企业市场地位的提高。招牌的色彩运用要温馨明亮、醒目突出。色彩在客观上起着吸引消费者的作用,因为人们总是先从视觉上感受色彩,再过渡到内容上的。
  In the design of signboards, we should pay attention to the form, materials, composition, modeling and other aspects to bring consumers a good psychological feeling, but also pay attention to the color selection of signboards. Consumers often recognize things first is color. Color can be unique, which will have a strong attraction to consumers. When the design is uniformly extended to all chain stores, it will make consumers have a sense of identity, which is conducive to the improvement of the market position of enterprises. The color of signboards should be warm, bright and eye-catching. Color plays an objective role in attracting consumers, because people always feel color from the visual, and then transition to the content.
  6、字体:
  6. Font:
  根据你开什么店,所处场景、店里装饰的风格或者经营种类的风格、客户需求等。这就比较考验设计师感官上的判断能力了。
  According to what store you open, the scene, the style of decoration or business type, customer demand, etc. This will test the designer's sensory judgment ability.
  以上就是发光字招牌设计的注意事项。想要发光字门头招牌,靓丽、好看,看一眼就记住,一定要选择专门的发光字招牌制作公司。
  The above are the design considerations of luminous signs. If you want to make a signboard with luminous character, it's beautiful and good-looking. If you look at it, you must choose a special production company.
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