The designer of Hongchen advertising said: the design of luminous signboards is very important. Different occasions and effects require different types of luminous signs. The shape, location, lighting, content, color, font and so on are the key factors that need to be considered in the design.
In this age of looking at faces, a good-looking signboard can undoubtedly greatly attract the attention of customers, as attractive as the temperament beauty in the crowd. The luminous signboard, with beautiful appearance, rich colors and even illumination, can greatly enhance the "beauty" of the shop, which is unforgettable at a glance. So, how to design the luminous character signboard?.
1. The shape of luminous signboard:
It's very important to have a good or bad sign shape. The unique sign shape can attract more consumers.
2. Location of luminous signs:
Generally speaking, there are three kinds of locations of shop signs.
(1) : parallel placement. The shop signs are set in the parallel position directly above the store.
(2) : vertical placement. Sometimes the sign of the shop is vertical to the storefront and standing on the side.
(3) : vertically and horizontally. Others hang on the front and side walls of retail stores. If the retail store is at an intersection, signs should be placed on each side as far as possible, so that pedestrians from different directions can see from a distance. We can often see that the signboards of retail stores are designed to be two or three sides, which is also convenient for passers-by from different directions to see.
3. Sign illumination:
The lighting effect of luminous signboards can not only increase the visibility of shops at night, but also create different lighting effects for advertising signboards to create a lively and cheerful atmosphere for the scene. For example, led neon and fluorescent signs can be designed into various shapes and colors. The ingenious transformation and flicker of light can produce a dynamic feeling. Compared with the static light, this kind of light can activate the atmosphere and be more attractive.
4. The content design of luminous signs:
The content design should be concise and prominent. The concise signboard can not only make consumers remember, but also achieve the purpose of good communication. In order to achieve effective communication effect, the size of the words on the signboard should be appropriate, and the communication effect of medium and long distance should be considered to make it have good visibility and communication effect. For example, if your store is near a street or road with a large traffic flow, it is recommended to make the font of the store sign large and the content as simple as possible, so that customers who drive can see it clearly at a faster driving speed.
5. Sign color design:
In the design of signboards, we should pay attention to the form, materials, composition, modeling and other aspects to bring consumers a good psychological feeling, but also pay attention to the color selection of signboards. Consumers often recognize things first is color. Color can be unique, which will have a strong attraction to consumers. When the design is uniformly extended to all chain stores, it will make consumers have a sense of identity, which is conducive to the improvement of the market position of enterprises. The color of signboards should be warm, bright and eye-catching. Color plays an objective role in attracting consumers, because people always feel color from the visual, and then transition to the content.
According to what store you open, the scene, the style of decoration or business type, customer demand, etc. This will test the designer's sensory judgment ability.
The above are the design considerations of luminous signs. If you want to make a signboard with luminous character, it's beautiful and good-looking. If you look at it, you must choose a special production company.